Hi, I’m Amanda Schlegel
I’m a sales and GTM leader with 20+ years of experience building and scaling revenue organizations across tech, retail, and manufacturing.
I work with founders and leadership teams to build sales organizations that can scale. Clients bring me in to define the go-to-market approach, put the right structure in place, and ensure growth is grounded in something real - not assumptions.
I’ve led teams and growth initiatives at Microsoft, IBM, Samsung, Wipro, Rockwell Automation, and FedEx, and have built sales organizations from the ground up in both large enterprises and earlier-stage environments.
20+
years in sales, marketing, and GTM leadership
$80M
in year one at Rockwell Automation
85%
increase in D365 pipeline in one year at Microsoft
Experience across Fortune 100 companies and early-stage teams
+
Built multiple sales organizations from the ground up
+
essential Services
GTM structure and sales leadership for growing teams
Diagnostic Days
Following 1–2 days of immersion and observation, findings and recommendations are synthesized into a clear strategic assessment with prioritized next steps and areas of opportunity.
Discovery engagements may include:
Revenue and productivity assessment
Pipeline quality and forecast evaluation
Messaging and positioning review
GTM strategy and funnel analysis
Marketing effectiveness and campaign evaluation
ICP and segmentation review
Revenue Strategy Advisory
Light but high-impact strategic consultancy and access. Designed for organizations that need experienced GTM leadership, operational clarity, and executive-level advisement without a full embedded engagement.
Includes:
1 90-minute consultative strategy session per month
Async advisory support via email with a 48-business-hour response window
Up to 2 scheduled advisory calls per month
Additional support available based on bandwidth at an hourly rate
Fractional CRO
Embedded, high-impact GTM consultancy for organizations navigating growth, scale, operational complexity, or strategic transition.
Everything in the Light Advisory package, plus deeper strategic and operational partnership across the full GTM Clarity Framework™.
Includes:
One dedicated day per week for meetings, strategic advisement, and execution support
Async advisory support via email with a 48-business-hour response window
Additional support available based on bandwidth at an hourly rate
Hourly consulting also available for one-off needs
Accelerator & founder program
Founders are often building a company - and a go-to-market strategy - for the first time. While many accelerator programs provide exceptional technical, operational, legal, and fundraising support, commercial execution is often where founders benefit from additional guidance.
Drawing on more than 20 years of experience leading sales and go-to-market organizations - including leadership roles at Microsoft, IBM, Samsung, Rockwell Automation, Wipro, and FedEx - this advisory offering provides founders with practical, real-world support as they build the commercial foundations needed to grow.
Every accelerator is different, and engagements are customized based on the goals of the organization, the stage of participating founders, and the structure of the program.
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A dedicated day each week for one-on-one sessions with founders to work through the sales and go-to-market challenges they're facing in real time.
Common topics include:
Go-to-market strategy
Founder-led sales
Positioning and messaging
Pricing and packaging
Sales process and pipeline development
Sales operations and forecasting
Hiring and scaling an early commercial team
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Interactive sessions delivered throughout the program on topics such as:
Building a repeatable GTM strategy
Customer segmentation and ICP development
Founder-led sales
Sales readiness
Pipeline management
Commercial operations
Scaling the sales organization
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Regular check-ins with accelerator leadership to tailor programming, identify common founder challenges, and ensure commercial support remains aligned with the needs of each cohort.
Typical engagements range from a single cohort to year-round partnerships.
how i work
1
Conduct a GTM health assessment to understand your current state
2
Work with leadership to define what needs to be in place before scaling
3
Provide recommendations through working sessions and ongoing advisory
The outcome is a sales organization that is structured, aligned, and able to perform consistently over time.
the GTM Clarity framework™
The GTM Clarity Framework™ is a structured approach to diagnosing and optimizing your go-to-market engine from strategy through execution.
testimonials
In addition to her people-focused leadership, Amanda is exceptional at managing the business. She brings a strategic mindset and a clear vision that drives success, all while maintaining a balance of compassion and revenue and results-driven focus.
— T.S., Rockwell AutomationAmanda has a very unique approach to breaking down the unseen barriers between leadership and team, adding creative value to deals, knocking down internal obstacles and always having your back. If you want to get something done, get Amanda on your side or your opportunity.
— R.P., IBMI had the opportunity to work with Amanda during my time at IBM, and I can genuinely say she brings a rare combination of sharp sales orientation and practical, scalable ideas. She has a strong ability to step back, assess what truly drives growth, and translate that into clear, actionable GTM strategies.
— R.N., IBM
Are you ready to scale?
Whether you’re scaling for the first time or recovering from stalled growth, I can help build a go-to-market engine that’s honest, aligned, and built to scale.
